I found this very helpful and I hope that others will find it helpful as well.
It is commonly said in order to promote and market your work, “Presence is key.” Does this mean you have to bombard people with posts saying, “Buy my book!”? Or does it mean you can constantly tell people, “Read my stuff! Look at me! Check this out!”? No. That is not what it means when it is said ‘presence is key’. So what exactly does it mean?
First off, the saying is very true. In order to promote, market, and sell your work, your presence must be out there—notice, I said your presence, not the presence of your books or work or anything like that but rather you. You must become a face and a name familiar to people because if people know you, they’ll be more likely to consider whatever you’re selling, and they may start spreading the word. So, how do you do this?
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